Work.

Strategy.

Social-first expertise to ensure your campaign cuts through the noise (and algorithms!) to reach the right audience and drive results.
Influencer Campaigns.

Selection and casting of micro & macro influencers tailored to reach strategic goals. Full campaign management from outreach to contracting, payments and reporting.
Ambassador programmes.

Building of digital word of mouth via authentic brand fans and advocates. Full programme management including outreach, affiliate marketing, content monitoring and reporting.

BONDI SANDS

To promote Bondi Sands SPF 50+ face lotion and mist as the perfect product for everyday wear under and over makeup, Bondi Sands collaborated with celebrity makeup artist Nikki Wolf and tasked Summer. to leverage similar makeup creators to replicate the message.

Established and up-and-coming experts within the makeup and skincare communities were cast for the campaign, such as Chloe Lloyd, Cher Webb, Mikai McDermott, amongst others.

Campaign delivered during employment at Summer. (Commercial & Campaigns Director)

SELFRIDGES

To drive purchases of Christmas advent calendars and luxury beauty gift sets, Selfridges worked with leading beauty influencer as well as emerging creators. Each selected a luxury set to show in their content, demonstrating the variety of gifts for beauty lovers available at Selfridges.

Campaign delivered during employment at Awin (Influencer Marketing Manager)

MARKS & SPENCER

Campaign promoting M&S’s AW19 Denim collection, bringing a new super soft texture and 100% sustainably sourced materials. With 10 pairs of jeans sold every minute, M&S holds the title of Britain’s Best Loved Denim. Influencers were tasked with styling the new denim styles with other key pieces of the collection. Casting was based on their style credentials and broad appeal to the Marks & Spencer customer.

Campaign delivered during employment at Awin (Influencer Marketing Manager)

extrême

extrême (Nestlé) launched the world’s first ever cookie cone and tasked Summer. to create a campaign focusing on driving brand and product awareness. Influencers were invited to “take it to the extreme” in their content, finding the most over the top situations to indulge in their ice cream treat, creating impactful and memorable videos.

Campaign delivered during employment at Summer. (Commercial & Campaigns Director)

GARDEN OF LIFE

North American natural supplements brand Garden of Life global expansion project, using THG Ingenuity technology and marketing to take their brand direct to consumer. Led a team of executives and managers to deploy the brand’s launch influencer marketing strategy in 10 territories: UK, France, Germany, Netherlands, Spain, Italy, Russia, Australia, Hong Kong and Taiwan. Campaigns consisted of varied themes and tactics, including brand awareness, yearly influencer ambassador programme (including affiliates), NPD launches, Black Friday and Singles Day.

Campaign delivered during employment at THG Ingenuity (Head of Influencer Marketing)